Change is good

Recently I sold off two pieces of equipment that had been with me for a very long time. My decision was due to the change in the market. No not the stock market but photography. If it's one thing that I've read over and over on being a successful business it's to recognize shifts in the market and adapt to those changes. Well I've recognized the change for a while but didn't want to change until now. My mentor Gary has been telling me for years to get away from shooting sports and other things that didn't generate the same level of revenue as the other aspects of my business (namely weddings and portraits). I would answer back, "yeah, yeah I know."

So in the last few weeks I've been really feeling the effects of the Great Recession and looked at where I needed to take my business. This is a necessity with any business and especially in these times.

Then a few weeks ago I made the decision to sell my 400mm lens. Yes the one that I use for most of my sports assignments. There are a couple of reason why I decided to sell it. For one it's so old that even Canon Pro Services won't touch it. I had to have a new lens mount put on it a couple of years ago and it cost me an arm and a leg to have a third party repair shop fix it because finding the right part is hard to do.

Secondly, I just don't shoot enough sports assignments that pay me a day rate. That is a client that will pay me to go and cover a college or NFL football game. That's where the industry is heading. More and more "weekend warriors" who have good paying day jobs are buying into shooting sports by buying pro gear and letting the camera do the rest. And they'll do it for free because what the really want is to be the guy on the sideline. Autofocus has ruined sports photography.

Lastly, with the cameras that have come out in the last 18 months you don't need the fast aperture of f/2.8 anymore. I would rather carry around a lens that weighs 2.5 lbs. instead of one weighing 15 lbs. for three plus hours. The newer Nikons and Canons make some great looking pictures at ISOs that were unthinkable just 3 years ago thereby allowing the photographer the option of shooting at f/4 instead of f/2.8.

So I sold the lens I bought 11 years ago and made some great images with in order to move on with my photography.

The other thing I did was to sell my Canon EOS-1D Mark II. This was my main sports camera and it was 5 1/2 years old. Now for some that's not a big deal but the odometer read 261,000 images had been snapped with this camera. That's a lot of picture taking.

My rationale for this move was that Canon was about to announce (and as of this morning they did announce) the new flagship pro camera the EOS-1D Mark IV. Yeah I missed a couple of updates to mine but it was a sound camera and made great images. I just needed to sell it and recoup as much of my investment as I could before it depreciated any more with the release of the Mark IV.

So with the sale of both pieces of gear I was ready to set out on a different direction. I redesigned the wedding website, had business cards printed for my wedding business and now I'm in the process of meeting with wedding coordinators and bridal shops in the hopes of attracting new clients.

My old editorial business is still there it's just that I want my business to grow and I can do that better by focusing more of my resources towards weddings and portraits than shooting on spec at a game.

There are some interesting things happening in the world of photography. Almost every digital SLR being manufactured today has the ability to shoot HD video. Combine this with the breakthroughs in low light photography and it seems to be one of those points where you can either change with it or be left behind. I for one want to be on the front side of this wave.